Platform: Get Noticed in a Noisy World
Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.
To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today’s crowded marketplace. Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.
In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building a platform. It has never been easier, less expensive, or more possible than right now. . . The book includes:
proven strategies easy-to-replicate formulas practical tips
Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed—and win big!—in an increasingly noisy world.
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A few critiques, but overall, a solid book While I’ve been a fan and follower of Michael Hyatt’s blog for a long time, I did not receive a free copy of Platform. I confess, as much as I like his blog, I wasn’t going to buy the book for two reasons:1. Prior to the launch of Platform, he mentioned much of the content was reworked material from old blog posts (which I assumed I had read previously).2. Since I teach others how to start their own blog, I am already up to my eyeballs in information of this sort…
I use it so much, I may need a second copy! Through this book, Michael Hyatt single-handedly changed my views about social media.Hyatt’s depth of knowledge, his practical tips, and examples that resulted in his own success make his message compelling. Yet, he never talks down to the reader. I had never heard of Michael Hyatt until I got his book. I was just looking for a way to believe that social media was worth my while, and a way to get some “science” for how to use it. Hyatt’s book provides all of that, and…