Build Your Author Platform: The New Rules: A Literary Agent’s Guide to Growing Your Audience in 14 Steps
A great book is no longer enough. An author platform is the most powerful key to success in today’s saturated market, and increasingly, publishers are demanding that new authors come to them with an existing audience of interested followers. Authors who are self-publishing have an even bigger need to build an engaged audience.
Social media makes building the writer platform easier than ever, but, unfortunately, most authors struggle to get it right. How can authors create their unique platform, connect with followers, write a manuscript, and grow their business?
In Build Your Author Platform: The New Rules, top literary agent Carole Jelen and tech expert Michael McCallister apply their combined 35 years of expertise to outline 14 practical, hands-on steps to create a presence that will produce high book sales and expanded audience.
From pre-publication through book launch and beyond, authors will learn how to:
Define goals and a unique brand
Employ successful website strategies, content, social presence, media authority, and training
Secure positive reviews
Attract viewers efficiently without cost
Filled with detailed lessons, examples, success stories, and techniques used by marketing departments at major publishers, Build Your Author Platform is an indispensable guide for anyone looking for insight into publishing, promoting, and marketing books.
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I wish this book had been available when I was starting out! It took me a long time to learn that being a successful author involves a lot more than just pounding out text when the muse hits you. If your goal is to have your work read, rather than just published, you need to read and follow the advice offered in this concise, but comprehensive guide to finding and building the type of audience that will appreciate and buy your book. Although I’ve been writing books for awhile now, I still learned a great deal from this book, because many of the most…
HOW TO USE THE MOST POPULAR SOCIAL MEDIA SITES FOR FUN, PROFIT AND SELF PROMOTION How to- chapters can be very boring or very helpful. This book has a collection of both types. While I sometimes skimmed a section because I was overly familiar with what the authors were telling me to do, in other sections of the book, I slowed down, looked up websites and learned techniques for working with Twitter, LinkedIn and other sites. As an author with an unpublished novel making the rounds, I keep reading and hearing the phrase, âbuild your author platform.â Iâve read a few…